Is our analytics data history deleted if we downgrade our plan?

We imported our historical Google Analytics UA data back in June 2024, and have had varying plan changes. We currently are on the Free plan which does not allow us to see past 30 days of analytics history. If we upgraded our plan, will we be able to access our historical, imported data from the UA era or are those analytics now gone?

It depends, if you’re on time, we might have the data still. If not, we will delete it. If you imported the data within the last 60 days, or migrated plans in the last 60 days, the changes are that the data is still there.