Direct Identification of Paid Traffic via GCLID and FBCLID

Hi Team,

What would you like to have?

Automatic identification and categorization of paid traffic through URL parameters: specifically, GCLID for Google and FBCLID for Facebook, under a dedicated “Paid Traffic” section.

What is your use-case?

Tracking the performance of paid advertising campaigns without relying on UTMs, for a cleaner and more automated workflow in distinguishing between organic and paid traffic sources.

How does it help other customers?

This feature enhances the ability of all users to accurately assess the effectiveness of their paid marketing strategies, streamlining analytics and decision-making processes for businesses of all sizes.

Thank you :slight_smile: